Ready to feel Confident about your marketing strategy?
See how we helped these brands scale their D2C businesses.
Fleur MarchÉ
Plant
Fleur Marché, an early stage start-up, is a one-stop-shop for rigorously vetted, top tier CBD products. Two ex-Goop directors launched their cannabis apothecary in 2019 as the “Sephora of CBD”. A few months into launch, they saw a stabilizing of their monthly sales and connected with Sunflower Digital to help build a marketing strategy and a roadmap for exponential and sustained revenue growth.
Nurture
Sunflower Digital restructured their media plan into a performance marketing model with increased investment in paid search and affiliate while improving retention with new triggered emails, optimized SMS and a new Refer a Friend program.
Grow
With the support of Sunflower Digital, Fleur Marche was able to double their monthly sales in 6 months, reducing CAC by 65% with 20% less in spend.
VIOLET GREY
Plant
VIOLET GREY is a luxury multi-brand eCommerce retailer positioned as curators in beauty with deep ties to the industry and editors. April Uchitel, their former CEO, reached out to Sunflower Digital at the end of 2019 to help fill a gap left by their previous head of eCommerce and to build a channel marketing roadmap for 2020.
Nurture
Sunflower Digital built a 3-year plan for revenue growth by channel including spend and ad budget then got to work optimizing the channels towards increased revenue growth and more efficient spend.
Grow
Within a year of support, VIOLET GREY achieved a +60% growth in revenue while increasing media spend by only 23% leading to an improved ROAS and a 20% reduction in CAC.
MILANI Cosmetics
Plant
MILANI is a masstige cosmetics brand positioned in the market as an inclusive makeup brand for all skin tones. In May 2018, stakeholders were looking to rapidly grow their most profitable channels, the D2C eCommerce and Amazon businesses. They hired Sarah Skinner to head up the project.
Nurture
Sarah and her team rebuilt the Amazon product catalog, migrated to a Direct to Consumer model, launched Fulfillment by Amazon and invested in Amazon Advertising. While rebuilding the Amazon business, Sarah redesigned MilaniCosmetics.com, improved SMS and email marketing communication and optimized media and acquisition investments.
Grow
By the end of year one, MILANI saw a 150% lift in retail sales from Amazon and a +50% growth in revenue from MilaniCosmetics.com.
